Burberry opens a new pop-up store in Paris
Votre pop-up store où vous voulez, quand vous voulez.
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Burberry opens a new pop-up store in Paris

Just as stores are reopening in Paris, Burberry is introducing a brand new pop-up space at 376-378 rue Saint Honoré. The decor is inspired by the London flagship at 121 Regent Street, designed by the house’s artistic director, Riccardo Tisci. All in pink, beige, and pistachio, this pastel-colored space is home to an abundance of mirrors and lighting fixtures, as well as ultra-modern furniture featuring Burberry’s brand new Spring/Summer 2020 collection, as well as the Fall/Winter 2020 pre-collection, available for a two-week preview. On site, it is therefore possible to shop for Victorian-inspired pieces that echo the house’s new codes. T-shirts, sweatpants, tailoring, iconic Heritage trench coats and even the latest bag models like the Pocket bag will be available. And because social distancing rules must be respected, Burberry has set up well-established protocols: virtual appointments for those who don’t want to go to the store, an order collection service, and a sanitized space. So there is no reason not to go to rue Saint-Honoré…



Source : Vogue
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