28 Fév Porsche will open its first pop-up store in Europe
Posté à 13:45h dans Popup Store
The sports-car maker plans to open the store in April close to its headquarters in Stuttgart, Germany.
Porsche will use its ‘Porsche Now’ store format that can be used flexibly and at short notice to establish a store in different locations as a complement to the automaker’s dealerships.
The Stuttgart store will be Porsche’s fourth global pop-up store. The automaker already operates stores in Richmond, Canada; Blumenau, Brazil; and Xinyi,Taiwan and the brand says more will follow.
« The sales pop-ups are a great opportunity to introduce new target groups to our brand quickly, attractively and market-specifically and to make contact with them, » said Marco Kana, Porsche’s head of retail sales.
Porsche sales jumped 15 percent to 31,600 last year in Germany and a further boost is expected this year from the recent introduction of the brand’s first full-electric sports car, the Taycan.
Source : Automotive News Europe
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